ArKay Beauty Supply Rebrand
This rebrand for a Charlotte-based business in its early stages of brand identity. With their logo currently consisting of type, an updated combination mark was created to elevate the brand that is uniquely identifiable and sets them apart from competing businesses. The use of purple incorporates the business's existing purple checkout bags. The new branding guidelines manual professionally lays out the official logo spacing, typography, color palette, and logo coloring to accompany marketing campaigns. The marketing material of magazine and social media ads focuses on the range of products they offer.
Date: 2022
Client: ArKay Beauty Supply
Role: Designer
Branding Guide
